How to use AdIQ
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1 · How AdIQ gets your data
No exports, no column presets. AdIQ pulls live, straight from your Meta ad account — pick a review, choose a date range, and hit Pull from Meta. It reads every ad set with delivery, with each ad broken out underneath.
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Click Pull from Meta — fetched live, direct from your connected ad account.
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Use the 📅 date picker to review any window — last 3 / 7 / 30 days, this or last month, or a custom range.
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Prefer manual? Upload CSV or Paste Data still work — export the Ad Sets table from Ads Manager.
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Hit Analyze. Decisions come back in seconds — one card per ad set, with a breakdown of every ad inside it.
2 · How AdIQ scores each ad set
Every ad set is scored on the result its Meta optimization goal is actually chasing — not one blanket metric. AdIQ reads the goal, counts that result, and grades cost-per-result against the matching target you set in Change KPI.
Cost-per-result goals → auto scale / kill
Messaging / DM → cost per DM convo
Leads → cost per lead
Sales / conversions → cost per booked call
Traffic → cost per link click, landing view, or profile visit
Leads → cost per lead
Sales / conversions → cost per booked call
Traffic → cost per link click, landing view, or profile visit
Awareness goals → review only
Reach and video-view campaigns don't get an auto verdict — they show a Review card with reach and CPM so you judge them yourself. You cap those, you don't cost-per-result scale them.
Each card's grey line shows exactly how it scored, e.g. CONVERSATIONS → scored on DM convos vs $25 KPI.
Each card's grey line shows exactly how it scored, e.g. CONVERSATIONS → scored on DM convos vs $25 KPI.
Set your targets once: Change KPI holds a cost cap per result type — Conversion targets (call / lead / DM) and Traffic targets (LP view / profile visit / link click). Everything grades against these.
3 · Budgets: ad-set (ABO) vs campaign (CBO)
AdIQ scales by bumping ad-set-level (ABO) budgets one tier at a time. If a budget lives at the campaign level (CBO / Advantage Campaign Budget), AdIQ still scores the ad set but points you to Meta to change it — it can't tier a shared budget. A budget showing "—" means CBO, not that the ad set is off.
ABO — best for AdIQ
Budget on each ad set ($X/day) → AdIQ auto-scales and cuts. Ideal is one creative per ad set at $30–$50/day, but AdIQ also breaks out every ad inside a set — flagging the winning creative and the dead weight even in multi-ad sets.
CBO — scored, not auto-tiered
Budget shared across the campaign. The card shows the real amount with a CAMPAIGN (CBO) tag and a Scale ↑ or cut verdict — make that change on the campaign in Meta.
Reviews & the big picture
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Daily — 3-day rolling window. Kill losers, scale winners. ~90 sec.
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Weekly — all-time → 7-day → 3-day. Tabs are clickable — jump to any window. ~5 min.
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The account pulse up top (spend, CTR, cost/DM, cost/follower…) and the Goals vs Actual dropdown (incl. Cost/Acquisition & ROAS from GHL + Stripe) give the big picture first.
What the decisions mean
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Scale — winner; raise ad-set budget one tier
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Scale ↑ — winner on a CBO budget; raise it in Meta
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Kill — turn off, it isn't converting
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Decrease — over KPI; pull back one tier
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Hold — not enough data yet
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Skip — already changed today (one change / set / day)
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Review — awareness goal; judge on reach & CPM
Budget tiers: $10 → $20 → $30 → $50 → $100 → $200 → $500 → $1K → $2K → $3K/day. One tier at a time.
Meta Ad Management
What are you reviewing today?
Pull your data. Get your decisions in seconds.
6 Days a Week
Daily Review
3-day rolling window. Paste your data. Kill the losers, scale the winners.
~90 seconds
Once a Week
Weekly Review
All-time + 7-day + 3-day rolling. Covers everything. Includes your daily check.
~5 minutes